Motivation refers to a willingness to do something in order to achieve organizational objectives and goals. The reasons behind its importance are as follows:
1. Effective Utilization Of Human Resources
Motivation helps to utilize the human resources effectively and efficiently towards the attainment of organizational goals and objectives. Because motivated people show a greater degree of job performance ability and skills.
2. Effective Utilization Of Other Resources
Along with human resources, motivation promotes the effective mobilization of other non-human resources. Motivated people can find better ways to do the jobs thereby reducing the wastage and damages of resources. Hence, motivated employees can utilize organizational resources effectively.
3. Willingness To Work
Motivation is a willingness to do a particular task in order to achieve organization's goals and objectives. This inspires, induces and stimulates individual for higher level of performance.Through intrinsic and extrinsic factors people will be motivated towards better performance. Hence, such motivational factors increases willingness for work in them.
4. Acceptance For Change
Motivation makes employees ready for accepting change in organizational environment. It means, motivation can be found in the present and future technology required for production. Hence, it prepares people for adoring such change. On the other hand, demotivated employees try to resist change.
5. Public Image
Motivated employee perform the task with utmost care and with positive comment about their organization; thereby resulting less wastage and damages; as a result of which they can build a strong public image in the society. If employees are motivated, they work for the organization, which enhances the quality output and productivity. This ultimately enhances a good public image.
6. Co-operation Between Employees
Motivated employees are work friendly; so they coordinate with each other while performing the tasks. They share their ideas, feelings, attitudes and experiences with each other. Hence, this brings the feeling of co-operation.
7. Better Supervision
Motivated employees are self-controlled and self-managed. They perform the tasks without any reluctance; hence, the work performed by such motivated and committed employee requires no supervision at all.
8. Organizational Effectiveness
When the employees are motivated, they perform organizational activities with an utmost care. They introduce creative and innovative ideas in the work place, and accept organizational challenges easily. Hence, the organizational effectiveness can be maintained.
